Auburn football quarterback Jackson Arnold locked in an NIL deal with Dude Wipes ahead of a pivotal season on the Plains.

LSU football QB Garrett Nussmeier signs a new NIL deal with Powerade, boosting his profile as he leads the Tigers into the ...

UCLA Bruins quarterback Nico Iamaleava will earn around $1.2 million in 2025 according to a recent report from On3's Pete ...

This summer, The Athletic asked 57 current football players about their first major purchase funded by an NIL check.

The name, image, and likeness (NIL) era has caused some serious consternation amongst college football fans. Pictures and ...

Thanks to the NCAA's Name, Image, and Likeness rules, Texas quarterback Arch Manning and several other players are valued at millions of dollars.

After a remarkable high school career, Carmelo Anthony’s son, Kiyan Anthony, is set to start his collegiate journey with the ...

While Texas Tech head football coach Joey McGuire did not concede to the claim that he has the 'most expensive' roster in ...

The vast majority of college athletes who land an NIL deal are going to use that money to treat themselves to something nice.

The landscape has constantly been changing for how collegiate athletes get paid for their name, image and likeness (NIL)."The ...

Nebraska Volleyball star Harper Murray made her feelings known on signing a NIL deal with Adidas just before the start of the ...