Rediffusion’s Red Lab has released its much-anticipated annual pop culture report, “Vibes: The Ultimate Gen-Z Rundown 2024,” ...

A new communication campaign to be unveiled soon, with support across TV, print, digital, outdoor and BTL platforms, ...

Commissioned by ISF and conducted by IPSOS, the study states how regulations may deprive MSMEs of digital tools necessary for ...

As a part of the collaboration, facilitated by MOMS and TIML, Fevicol has renamed the station to “Fevicol Marol Naka” ...

The event held discussions on latest trends, technologies, and strategies shaping marketing campaigns across industries ...

Conversely, brands with heavy ad investments struggled to achieve significant recall. Vimal (3,016 GRPs) recorded just 2.4% ...

Through this partnership, a selection of films from Indie Rights’ catalog will be available on Cape May Studios’ upcoming ...

New Delhi: In a world often shaped by differences, it’s the smallest gestures that remind us of our shared humanity. Cadbury ...

Calling it “retail media 2.0,” Singh, Country Head, India at Criteo, claims to witness the adoption of brand building on ...

Sharma will lead Ather’s marketing strategy, focusing on brand positioning, customer engagement, and long-term growth ...

The ad also features Arbaaz Khan, Jackie Shroff, and cricketers Rohit Sharma, Hardik Pandya, KL Rahul, Jasprit Bumrah, ...

In their latest campaign, boAt and Swiggy Instamart use actor Veer Pahariya’s Rang hook step. The video features a Holi party ...