The trillion-dollar marketing sector requires “intelligent orchestration” rather than more tools, said Spike AI CEO Deepesh ...

Chahar’s expanded role covers integrated operations, channel consolidation, nationwide market growth, B2B expansion, and ...

When one of the country’s largest advertisers says it is replacing key media functions with in-house, tech-driven systems, ...

Parle Agro says it has used ‘Fizz’ prominently since launching Appy Fizz in 2005, claiming statutory registrations and common ...

MD and CEO Abhijit Roy cited market share gains, innovation, and expansion across decorative,construction chemical, and ...

Bata India is expanding its franchise stores in smaller towns, focusing on value-for-money products to tap into the growth ...

MIROS combines the concept of “miracle” and “island” with an Adaptive ‘O’ visual, highlighting layered experiences and ...

MD Santosh Iyer cites strong customer response to luxury segment and eight new launches in 2025, while entry-level demand shows decline ...

The campaign, conceptualised by Black White Grey, features Anand in a playful scenario where his strategic skills are outmatched by the card’s instant cashback, clear rewards, and transparent terms ...

Among other key findings of the NP Digital’s 2025 Organic Search Engine Trends Report reveals that 56% of marketers have seen ...

Industry sources, who spoke on condition of anonymity, expressed scepticism, viewing the report as more of a sales pitch than ...

The streaming bundle will offer sports fans extensive access to major events, featuring games from the National Football League (NFL) and the National Basketball Association (NBA) ...