From creator collabs to AR chefs, IPL 2025 proves brands must chase relevance across memes, match breaks, and ...

Creator journalists and UGC are starting to draw more attention from advertisers wary of potentially distressing content on ...

Articles written by Premkumar Iyer ...

Recognising this shift, Classmate introduced AR-enabled notebooks in 2022 and now, with eduGAMES Infinity, expands its ...

The customer engagement and retention platform provider CleverTap has acquired rehook.ai, a promotions automation solution ...

As cricket pivots to nonstop content, Shubha Pai of YouTube Sales and Solutions, Google India, urges brands to rethink IPL ...

Depending solely on performance marketing to tap 5% of potential clients excludes 95% unaddressed, states NP Digital India's ...

With livestream restrictions and content filters rising, marketers are rethinking their strategies about connecting with the youth, while keeping trust and ethics front and center.

The campaign seeks to challenge stereotypes around masculinity and promote skincare among men, using IPL as a platform. The campaign includes a rap video featuring KKR players Manish Pandey, Venkatesh ...

Our weekly roundup of the latest appointments and account wins news from McCann Worldgroup, Zee News, and many more.

The group expects a 2% growth in organic net revenue compared with 2024. Contact Customer Support at ...

The smartphone company aims to reach nearly 10 crore global users with its smartphone-based AI technology, Oppo AI, by ...