From content to commerce, influencer marketing in India is maturing into a data-led, tech-sustained, outcome-driven growth ...

Amid Cannes backlash, a creative reckoning unfolds. Famous Innovations’ founder and chief creative officer wonders, where do ...

Cannes is a celebration of creativity, and it always boils down to the idea. If you have a truly good idea, it’s going to ...

After revoked wins and synthetic scandals, Cannes Lions introduces new integrity rules to verify claims and rein in AI misuse ...

Our weekly roundup of the latest appointments and account wins news from Bravo & co, Persistent Systems, Veritas PR, Madison ...

Birla Opus Paints, housed under Aditya Birla Group’s Grasim Industries, launched its new brand campaign, a heartfelt national ...

Every year, thousands of families from small towns travel to cities like Mumbai to access free cancer treatment for their ...

Kantar’s Creative Effectiveness Awards show that when brands serve emotion with local flavour, consumers don’t just ...

Some of India's creative leaders reflect on their experiences at Cannes, from rethinking the definition of creativity to ...

According to Al-Qassab, Dom Hyams, global client director at Purple Goat Agency, was unable to access the stage in the Palais ...

The era of lazy personalisation is over. Epsilon senior vice president for analytics believes that marketers must now trade ...

As India’s OTT battle intensifies, the streaming platform goes hyperlocal with tech-backed storytelling and tier-2 targeting.