While advertisers have long used supply path optimisation (SPO) to refine their inventory purchase, DPO focuses on the sell ...

Ogury, the leader in advertising solutions fuelled by exclusive data and grounded in privacy, today (May 13th, 2025) ...

LightBoxTV, the platform redefining TV campaign workflows, has partnered with Vevo, the world’s leading music video network, ...

Advertisers who choose to be braver, bolder, and support quality, regulated news journalism will not only stand out from the ...

In today’s Digest, Google agrees to a $1.4bn settlement in Texas over privacy lawsuits, UK creatives urge Prime Minister ...

Identical video creatives from FoxyBingo’s “Moe-Down” campaign were delivered across both environments. PIQ also used ...

Since launch, the content has driven impressions and click-throughs well above the benchmark, reflecting the successful ...

Opti Digital's rebranding highlights its strategic expansion and the launch of a unified platform designed to meet the ...

Google took a cinematic leap with the launch of a new entertainment venture called 100 Zeros, a multi-year production ...

In today’s Digest, Ireland pushes for Big Tech to vet financial ads, Warner Bros. Discovery explores a split, and Threads ...

Out of the survey’s 14,000 respondents, only 40% feel that advertising is a trustworthy industry to work in. In line with ...

In this episode of the MadTech Podcast, ExchangeWire editor Aimee Newell Tarín is joined by CEO Rachel Smith and Jake Dubbins ...