Firms spend 23 hours writing a request for proposal (RFP) response and involve 9 people in the process, on average, research finds. See more study findings.

Do LinkedIn posts with links, or those without links, garner more engagement? To find out, Social Insider and Lightspan Digital analyzed engagement (likes, comments, and shares) on 86,504 LinkedIn ...

Brand Management - Credit unions and H-E-B, a grocery store chain headquartered in Texas, are the most trusted companies by consumers in the United States, according to a recent report from Temkin.

Mobile - The most popular time of day for using popular mobile chat and dating apps in the US varies significantly by service, according to a recent report from Nielsen.

Just over half of people globally say artificial intelligence has more benefits than drawbacks, and attitudes varying widely among countries and demographics, according to recent research from Ipsos.

Mobile - Millennials are significantly more likely than other generations to use their smartphones to engage in activities such as social networking, watching video, IM/chatting, and using mobile GPS, ...

When was the last time you did an assessment of how your competitors are positioned relative to your product? Learn more about your competitors' positioning.

Learn how to remove internal messaging bottlenecks, clarify your value proposition, and position complex B2B products for ...

Explore why leading brands are moving marketing in-house, the models they're using, and how to build a successful internal team.

Understanding consumer behavior is key to increasing ROI. Learn the importance of customer segmentation and how to analyze customer migration patterns.

Branding and direct response, though different, must work in concert to ensure marketing success. To employ the right blend of tactics, marketers should understand the key differences.

Marketing Management - This infographic looks at global worker trends across employee engagement, life evaluation, daily emotions, and job satisfaction.