How do you make a run-of-the-mill retailer look good? Give it some great advertising that doesn't overclaim, but still ...
It would take a Sherlock Holmes to find any good economic news at the moment (the UK is mired in high debt, low growth and ...
Lloyds has joined the list of big British banks hunting for a new ad agency. Barclays and Nat West are currently reviewing ...
What do you do when Donald Trump has you in his sights? It’s a problem that US diversity, equity and inclusion specialists are wrestling with now that even straightforward words like “female,” “women, ...
Strong leadership needs to be nurtured and rewarded, and Mother’s performance over the last few years in particular shows ...
Mars is reviewing everything but creative where it appears to be happy with Omnicom's BBDO and DDB. Adam&eveDDB is behind the wheel for this pleasingly bonkers effort for Twix, telling us that "two is ...
Overnight oats are not something you enjoy in the dark (if that's your thing) but oats left to soak overnight rather than prepared in the morning. Probiotic it seems. Oat Cult is one such brand it's ...
Big media reviews have become today's Rumble in the Jungle for the ad holding groups and Mars has listed the big four (WPP, ...
Does winning the most ad awards make you the best, most creative, most effective or demonstrate that you're bigger and better ...
Leo Burnett (becoming Leo in most places alongside Publicis but not the UK it seems) is in danger of becoming the UK's biggest creative agency by billings, along with VCCP chasing down Saatchi & ...
The traditional agency model is no longer fit for purpose. It’s rigid, fragmented, and built for a world that doesn’t exist anymore. While big agencies still focus on servicing legacy brands, the real ...
Sir Martin Sorrell's big bet on tech companies driving growth at his S4 Capital (Monks is its main agency) has taken another ...
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