If a packed NEM crowd wanted the low-down on what the Warner Bros. Discovery split means for the international biz, it was ...

The thesis was that combining HBO's programming with reality TV programming ... certain reality series, and Max and local originals, and de-prioritizing other genres that drive less engagement ...

Max has announced that the streaming service will revert to its old name "HBO Max." Executives say they're going for quality over quantity.

Max has started rolling out a new “Channels” feature, which will allow subscribers to stream live feeds of HBO programming directly from the service’s app through simulcasts. Channels will i ...

The return to the HBO Max branding comes as the app tries to focus on high-quality programming, separating it from competitors with larger libraries. "The powerful growth we have seen in our global ...

They credit the work, investment, and refocusing the strategy on programming that is working best, such as HBO, recent box-office movies, docuseries, certain reality series, and Max and local ...

noting that it is focusing on “programming that is working best, like HBO, recent box-office movies, docuseries, certain reality series, and Max and local originals, and de-prioritizing other ...

as the HBO Max streaming service included not only HBO content but also programming from all WBD-owned networks, such as CNN, the Discovery Channel, Food Network, HGTV, TLC, and more. Additionally ...