If a packed NEM crowd wanted the low-down on what the Warner Bros. Discovery split means for the international biz, it was ...

There was, however, clarity on the rollout and programming strategy ... ‘One Size Does Not Fit All: Max Is Going Glocal’. HBO has previously ramped up local production, notably in the CEE ...

The entertainment conglomerate will no longer produce originals for HBO Max ... of local third-party content for use on our streaming services.” The streamer’s original programming efforts ...

It is a premium brand. And the more that you ask the HBO brand to take on, with more programming, the further it stretches it.” “Max is the one to watch,” Zaslav said from a stage at the ...

Max has announced that the streaming service will revert to its old name "HBO Max." Executives say they're going for quality over quantity.

Max has started rolling out a new “Channels” feature, which will allow subscribers to stream live feeds of HBO programming directly from the service’s app through simulcasts. Channels will i ...

The Max brand was supposed to emphasize a breadth of programming beyond the HBO catalog, but Warner’s executives now say the forthcoming rebrand (or unbrand) represents a return to quality over ...