Paramount has dropped with ‘with Showtime’ portion from the name of Paramount+’s ad-free tier, rebranding the service as Paramount+ Premium.

Paramount Global has quietly erased Showtime from the name of its top-tier streaming package. On June 23, Paramount informed subscribers that the name of its ad-free plan is no longer Paramount+ With ...

Paramount+ With Showtime was originally just an upgrade to Paramount+, but in 2023 Showtime was fully integrated with Paramount+ as the platform’s premium subscription.

Paramount Global has quietly erased Showtime from the name of its top-tier streaming package. On June 23, Paramount informed subscribers that the name of its ad-free plan is no longer Paramount+ ...

Like Max before it, Paramount+ With Showtime is being rebranded with the name that it was originally rebranded to replace. There must be something in the streaming air, as everything old is new ...

This move comes more than a year after Showtime was fully integrated into Paramount+ in 2023, which led to the shutdown of Showtime’s standalone streaming app in early 2024.

Paramount Global is removing the Showtime name from the top tier of its streaming service, Paramount+. The ad-free tier of the platform has gone by the somewhat clunky title of Paramount+ With ...

Paramount Global is removing the Showtime name from the top tier of its streaming service, Paramount+. The ad-free tier of the platform has gone by the somewhat clunky title of Paramount+ With ...

Showtime’s cable channels will retain the name, and — to make things somewhat more confusing — the flagship channel will still be called Paramount+ With Showtime. The Paramount+ rebranding was done ...

Paramount Global even rebranded the Showtime cable channel to Paramount+ With Showtime, and, weirdly, that name’s sticking around for now, or at least its own update hasn’t rolled out yet.

However, Paramount+ has now made a big branding change. It's erasing the name "Showtime" from its name on the ad-free plan. The big change came down on June 23, according to a statement on its ...