Apple has moved to revamp its European Union app store policies as it seeks to fend off escalating fines under the 27-nation bloc’s digital competition regulations.

The iPhone maker’s proposal is designed to make it cheaper and less onerous for third-party developers to direct customers away from the Apple ecosystem to make payments elsewhere.

Apple has unveiled significant changes to its App Store policies in the European Union, responding to regulatory pressure from the EU’s Digital Markets Act. The company was recently fined €500 million for its anti-competitive practices in the EU,