It’s easy to make fun of Goop. But as biographer Amy Odell discovered, Gwyneth Paltrow is an innovator who mastered the Attention Economy.

In an effort to change the conversation following its CEO getting caught at a Coldplay concert with the head of HR, Astronomer hired actress Gwyneth Paltrow to make an ad. Was it a successful PR move?

Astronomer's ad with Gwyneth Paltrow poking fun at CEO Andy Byron's Coldplay concert drama "came together very quickly," a source says, and Paltrow "felt [it was] funny enough for her to do" ...

The technology company that was at the center of a scandal last week released a tongue-in-cheek response. It landed.

Paltrow has gotten in on the joke in the wake of the now viral kiss cam moment at a Coldplay concert in Boston, where former ...

Astronomer have released a press video starring Gwyneth Paltrow - Chris Martin's ex - following the Coldplay kiss-cam saga, ...

Ryan Reynolds’ Maximum Effort production company was involved with the latest Astronomer video featuring Gwyneth Paltrow. The ...

Today’s Social Rundown features how Astronomer announces temporary spokesperson and how a Mexican chemical engineer creates ...

Pamela Anderson Baked Sourdough Bread For “The Naked Gun” Costar Liam Neeson — and He Shares His Review (Exclusive) ...

Hollywood stars help IT firm stung by Coldplay concert PR crisis.

After Astronomer’s Coldplay kiss cam drama went viral, Ryan Reynolds' ad agency tapped Gwyneth Paltrow — Chris Martin’s ex — ...