Bill Belichick's children 'hope' his relationship with 24-year-old Jordon Hudson is a 'good choice' for the UNC football coach, a source tells PEOPLE exclusively.

Bill Belichick's "brand" has been passed off to Jordon Hudson, who is reportedly acting like "she knows everything, like every other 24-year-old."

Amid reported concerns about his girlfriend's role in his professional life, North Carolina head coach Bill Belichick is reportedly exploring outside public relations assistance.