Some critics declared the new logo went "woke" for removing the character known as "Uncle Herschel," who sat on the titular ...

An ongoing attempt by Cracker Barrel Old Country Store to revamp its brand triggered a backlash and unleashed a selloff that ...

Many on social media, including Donald Trump Jr., criticized the new logo, with some threatening to boycott unless it was ...

One person said if the chain really thought "their arrogant half-hearted apology" would win back "average Americans," "their ...

The "old timer" — a.k.a., “Uncle Herschel” — will still appear on the menu and road signs: “He’s not going anywhere,” the ...

Cracker Barrel has been in the news lately, and not in the best way, after the company announced it would be changing its ...

In its statement, Cracker Barrel wrote that it could have “done a better job” communicating the changes and said that it was ...

Cracker Barrel has opened up about the recent changes the franchise went through, reassuring customers that the brand values ...

The company said what has not and "will never change" are the values Cracker Barrel was built on when the Lebanon, ...

Cracker Barrel, which unveiled a logo last week without Uncle Herschel, has received quite a bit of pushback about its rebrand.

Cracker Barrel is responding after receiving major backlash for changing its logo and ditching “Uncle Hershel” from it.