Some critics declared the new logo went "woke" for removing the character known as "Uncle Herschel," who sat on the titular ...

An ongoing attempt by Cracker Barrel Old Country Store to revamp its brand triggered a backlash and unleashed a selloff that ...

The restaurant's redesign is part of a broader rebranding effort aimed at modernizing Cracker Barrel's look, the company says ...

The chain's shares dropped after it unveiled a new look and ignited criticism, especially from those in conservative circles.

Many on social media, including Donald Trump Jr., criticized the new logo, with some threatening to boycott unless it was ...

One person said if the chain really thought "their arrogant half-hearted apology" would win back "average Americans," "their ...

The "old timer" — a.k.a., “Uncle Herschel” — will still appear on the menu and road signs: “He’s not going anywhere,” the ...

Cracker Barrel has been in the news lately, and not in the best way, after the company announced it would be changing its ...

In its statement, Cracker Barrel wrote that it could have “done a better job” communicating the changes and said that it was ...

Cracker Barrel has opened up about the recent changes the franchise went through, reassuring customers that the brand values ...

Cracker Barrel has offered a "promise" to its guests following immense criticisms over its new logo and design. Here's what the company is saying.