An ongoing attempt by Cracker Barrel Old Country Store to revamp its brand triggered a backlash and unleashed a selloff that ...

One person said if the chain really thought "their arrogant half-hearted apology" would win back "average Americans," "their ...

Cracker Barrel stock falls over 10% after logo change sparked customer outrage by nixing Uncle Herschel figure for tex-only ...

Many on social media, including Donald Trump Jr., criticized the new logo, with some threatening to boycott unless it was ...

The restaurant's redesign is part of a broader rebranding effort aimed at modernizing Cracker Barrel's look, the company says ...

The chain's shares dropped after it unveiled a new look and ignited criticism, especially from those in conservative circles.

Cracker Barrel, which unveiled a logo last week without Uncle Herschel, has received quite a bit of pushback about its ...

Cracker Barrel badly misread its own customer base — and our culturally sensitive times — in trying to spruce up its image, ...

Cracker Barrel, the struggling country-themed restaurant chain and road trip staple, is backtracking on a new logo that drew ...

In its statement, Cracker Barrel wrote that it could have “done a better job” communicating the changes and said that it was ...

The backlash over Cracker Barrel's new logo ignores the fact that the company once openly fired gay workers, sparking a ...