The restaurant chain wants to revive sales with a new look and food offerings, but many are upset that nostalgia isn't on the ...

In late August 2025, chain restaurant Cracker Barrel updated its logo to remove the "Uncle Herschel" character that had been ...

Cracker Barrel badly misread its own customer base — and our culturally sensitive times — in trying to spruce up its image, ...

An ongoing attempt by Cracker Barrel Old Country Store to revamp its brand triggered a backlash and unleashed a selloff that ...

Cracker Barrel has changed its logo, and inadvertently found itself in the midst of the culture war—here’s the rebrand ...

Cracker Barrel has offered a "promise" to its guests following immense criticisms over its new logo and design. Here's what ...

Cracker Barrel has faced backlash for the redesign of its logo, which is now composed of a minimal, barrel-shaped background ...

Cracker Barrel has been in the news lately, and not in the best way, after the company announced it would be changing its ...

The chain's shares dropped after it unveiled a new look and ignited criticism, especially from those in conservative circles.

Many on social media, including Donald Trump Jr., criticized the new logo, with some threatening to boycott unless it was ...

The "old timer" — a.k.a., “Uncle Herschel” — will still appear on the menu and road signs: “He’s not going anywhere,” the ...

Southern restaurant chain Cracker Barrel admitted the launch of it's new text-only logo didn't quite go as planned. The ...