The Movie" has included notifications, a vibrating iPhone trailer, and a surprise Brad Pitt drop-in.

Apple Original Films F1 via Warner Bros. sped to $10M in total previews from this week while Universal/Blumhouse/Atomic ...

Apple products are mostly free of advertisements, which helps to justify their higher price – but a recent spate of ...

Apple has launched an unprecedented marketing campaign for its "F1" film starring Brad Pitt. There's even meat in Brazil.

Apple Original Films collaborated with other teams across Apple and began work on the haptic trailer sometime last year.

The tech company spent nearly a quarter-billion dollars on the Brad Pitt star vehicle. Making a theatrical profit, insiders ...

The Formula One racing pic looks to be the first major theatrical win for Apple Original Films, and will have no trouble ...

Before its streaming debut on Apple TV+, there will be another way to watch F1: The Movie when it arrives on digital ...

No one can say that Apple has taken a light touch in promoting, "F1: The Movie," but the film is being distributed ...

"F1" is expected to race to the top of domestic box office charts with "M3GAN 2.0" to compete with "How to Train Your Dragon" ...

So it is racing into the weekend with the hopes that its megabudget racecar film "F1 The Movie" - starring Brad Pitt, produced by Jerry Bruckheimer and helmed by "Top Gun: Maverick" director Joseph ...

Apple is rolling out "F1," a big-budget racing movie starring Brad Pitt. It could do well. But I still don't understand why ...