Branding flops often stem from tunnel vision, not bad ideas. Nike’s recent ad flop shows how intent vs. perception can ...

The Adidas Pro Evo 2 is one of the most-wanted running shoes on the planet. We picked up a pair to see if they’re worth the ...

Puma claims its latest Fast-R Nitro Elite 3 high-tech shoe will boost efficiency for all runners. WIRED compared it to the ...

Pro-woman athletic brand XX-XY Sports is skewering Nike, not only for the company’s latest screw up, but their entire we history. Nike’s most recent controversy revolves around […] ...

The ad features a female activist wearing XX-XY apparel, alongside media headlines highlighting several Nike controversies.

Nike’s London Marathon ad used a phrase tied to Holocaust remembrance — sparking backlash and raising questions about ...

HYROX athlete Georgina Wood is appealing for financial support to help her compete for Team England at an international event ...

Nike Sparks Backlash for ‘Never Again' Ads at London Marathon As a granddaughter of Holocaust survivors-my grandparents ...

With pace-setters in front and behind her and little to no wind on the course, the Kenyan athlete can break new ground for ...

On Sunday 16 February this year, in Barcelona, Spain, Uganda’s Jacob Kiplimo set a world record of 56 minutes (min) 42 seconds (sec) in the men’s ...

Members of a Gulberwick family will this month run the Edinburgh half marathon in memory of a loved one who died from a ...