Four pro runners tell Women's Health, in their own words, what it's like to transition to 'real life,' going from major races ...

Branding flops often stem from tunnel vision, not bad ideas. Nike’s recent ad flop shows how intent vs. perception can ...

So, if you’re wondering how much free stuff you can score with a marathon medal, the answer is: a surprising amount. And ...

The Adidas Pro Evo 2 is one of the most-wanted running shoes on the planet. We picked up a pair to see if they’re worth the ...

Nike's ads star Las Vegas Aces basketball player A'ja Wilson, as the brand amps up its athlete-focused storytelling amid a ...

Puma claims its latest Fast-R Nitro Elite 3 high-tech shoe will boost efficiency for all runners. WIRED compared it to the ...

Pro-woman athletic brand XX-XY Sports is skewering Nike, not only for the company’s latest screw up, but their entire we history. Nike’s most recent controversy revolves around […] ...

Eliud Kipchoge’s talent and marathon prowess supersede his name. He also understands that sports is a business that should, one, fulfil a sense of gratification attained through sheer grit and ...

The ad features a female activist wearing XX-XY apparel, alongside media headlines highlighting several Nike controversies.

HYROX athlete Georgina Wood is appealing for financial support to help her compete for Team England at an international event in the United ...

Nike’s London Marathon ad used a phrase tied to Holocaust remembrance — sparking backlash and raising questions about ...