Branding flops often stem from tunnel vision, not bad ideas. Nike’s recent ad flop shows how intent vs. perception can ...

The Adidas Pro Evo 2 is one of the most-wanted running shoes on the planet. We picked up a pair to see if they’re worth the ...

Puma claims its latest Fast-R Nitro Elite 3 high-tech shoe will boost efficiency for all runners. WIRED compared it to the ...

Pro-woman athletic brand XX-XY Sports is skewering Nike, not only for the company’s latest screw up, but their entire we history. Nike’s most recent controversy revolves around […] ...

The ad features a female activist wearing XX-XY apparel, alongside media headlines highlighting several Nike controversies.

Nike’s London Marathon ad used a phrase tied to Holocaust remembrance — sparking backlash and raising questions about ...

On Sunday 16 February this year, in Barcelona, Spain, Uganda’s Jacob Kiplimo set a world record of 56 minutes (min) 42 seconds (sec) in the men’s ...

Members of a Gulberwick family will this month run the Edinburgh half marathon in memory of a loved one who died from a ...

Critics of the billboard — featuring a red background and large black letters reading “Never Again. Until Next Year” — ...

Nike's slogan unwittingly echoed the Holocaust remembrance vow, “Never Again,” triggering global outrage for its perceived ...

The adidas Adizero Adios Pro Evo 2 (AUD$750) will be released in highly limited numbers on Thursday, May 1st at 10 am.

The brand has issued an apology after a billboard at the London Marathon drew criticism for a phrase associated with the ...