Prime Video exceeded expectations for many within the NASCAR industry, including NASCAR itself, in terms of audience figures.

Prime's debut NASCAR broadcasts — the Cup Series' first with a streaming service — were well received by the sport's fans and ...

The numbers are in for NASCAR’s five-race stretch on Amazon’s Prime Video, and they look encouraging overall. According to a ...

NASCAR's Chief Media and Revenue Officer has congratulated Amazon Prime after it welcomed younger fans to the sport, while ...

NASCAR and Prime made it official in November 2023, and the world of streaming presented NASCAR with the opportunity to ...

This was the first season the streaming service carried NASCAR events under a seven-year rights deal. The average was down 17 ...

A look at Dale Earnhardt Jr: NASCAR Cup Series driver who had 26 wins before retirement, analyst for TNT, Prime, son of Dale ...

NASCAR’s streaming test on Amazon Prime drew highs, lows, and debate—was it progress or a risky gamble for tradition?

The curtain fell on Amazon Prime Video’s five-race NASCAR Cup Series broadcast slate with a rain-delayed and news-disrupted ...

Will NASCAR's playoffs finally get 16 winners? Maybe. Is Dale Earnhardt Jr. just a warm body? Will grandpa watch again since ...

Prime Video averaged 2.16 million for its five NASCAR Cup Series races. This was the first season the streaming service carried NASCAR events under a seven-year rights deal. The average was down ...