The New England Patriots are entering a new era with Drake Maye as their franchise quarterback going into the 2025 season ...

The college sports landscape has been completely reshaped by the introduction of Name, Image and Likeness (NIL) rules in 2021 that allow collegiate student-athletes to claim their piece of the ...

The new NIL law-relating to name, image, and likeness-has been passed, allowing college athletes to receive compensation for ...

With revenue-sharing underway, the College Sports Commission and NIL Go are officially in motion. Here’s what Mizzou fans ...

COLUMBUS — Ohio State football’s partnership with Nike is well-documented, but one of the Buckeyes’ best players has inked a ...

Here's how the SEC's 16 teams stack up when listed by their highest-valued players in NIL for the 2025 season.

The life of luxury isn’t new for this New York Giant. Before becoming New York’s first-round draft pick, Jaxson Dart was the ...

Georgia is ending its collective, but the Bulldogs are partnering with an outside organization to form a new outlet that will ...

A former college track star has launched an AI-backed app to help overlooked high school athletes get recruited and score NIL ...

As college athletics enters the first full cycle of NCAA-sanctioned revenue sharing and matured NIL collectives, the economic ...

Colleges can pay athletes up to $20.5 million for the use of their NIL, but plaintiffs in the settlement are asking questions about the amount.

Kentucky basketball is rewriting the NIL playbook with a nearly $2 million investment in 17-year-old Jayden Quaintance, ...