The backlash to OpenAI’s GPT-5 proves AI companies can’t afford to ignore emotional bonds of previous models with users.

ChatGPT got an upgrade to the latest GPT-5 mode, and it's not just new features -- it also has a new personality.

OpenAI promised a one-model-fits-all future for ChatGPT. Instead, it backtracked—and the model choices are more confusing ...

OpenAI has launched GPT-5, a major ChatGPT upgrade that’s faster, more accurate, and better at reasoning. It powers the free ...

OpenAI CEO Sam Altman said that he has taken notice of how attached some users have become to specific AI models.

CNBC’s MacKenzie Sigalos joins 'Money Movers' to discuss OpenAI seeing GHT-5 enterprise surge despite rocky consumer rollout.

Why Nvidia’s and AMD’s China deal with Trump could backfire. The companies making the most money from the AI boom are the ...

OpenAI’s new ChatGPT Go plan offers GPT-5 at around $5/month with limited deep research, but only in select regions.

Ross Taylor, group executive creative director at Havas Play, told Campaign: “The launch of ChatGPT-5 isn’t just an upgrade, it’s a warning shot for the advertising industry. We’re no longer talking ...

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Where recent iterations of ChatGPT allowed users to tinker with various settings, GPT-5 attempted to do the tinkering for the ...

ChatGPT 5 promises coding precision, multimodal inputs, and affordability. But does it deliver? Explore its pros and cons in this analysis.