Puma faces a dilemma in the United States: after rushing shipments from Asia to beat incoming tariffs, the German sportswear ...

Puma shares dropped 16% on Friday after the German sportswear brand said it now expects an annual loss as sales decline and U ...

Puma shares lost nearly a fifth of their value as the German apparel maker cited “muted brand momentum,” U.S. tariffs and ...

The sporting-goods company is working to soften the blow from tariffs, refresh its product lineup, reduce excess inventory ...

The new boss of Puma has said the German sportswear maker must “course-correct” after a third profit warning this year sent ...

German sports brand Puma has lowered its financial forecast for the full year 2025, attributing the change to weaker than ...

Puma SE shares plunged as much as 19% after the German brand slashed its profit forecast on weak demand for its sports and ...

In a preliminary updated after markets closed on Thursday, the retailer said it expects full-year sales to decline by a ...

AC Milan and PUMA have today unveiled the Club's Third kit for the 2025/26 season, landing in a bold design that draws from ...

Manchester City recently signed a groundbreaking £1 billion kit deal with PUMA, marking the most lucrative commercial ...

“Puma is facing an existential identity crisis in terms of relevance in a sporting goods industry that is more competitive, ...