IKEA's largest retailer Ingka Group announces the appointment of Juvencio Maeztu as CEO, stepping in for Jesper Brodin amid ...

In this week's edition of MarTech+ Cross-selling and upselling have transitioned from traditional sales tactics to ...

Cdp: Cross-selling and up-selling strategies have undergone a transformation, shifting from the sole domain of salespeople to that of marketers. A pivotal driver of this change has been the rise of ...

American Eagle saw a drop in store visits after launching its Sydney Sweeney campaign. Data indicates a 9 per cent ...

Explore the significance of APIs in Marketing Technology. Learn how Application Programming Interfaces facilitate data ...

Devyani International, a Pizza Hut and KFC operator in India, experienced a significant 88% drop in first-quarter profit due ...

Tariffs: For large firms with big bank balances, workers ensconced in a job and households near the top of the income ladder, ...

Accenture's research indicates that Indian consumers are increasingly bonding with AI, with over half considering it a 'good friend.' They are using generative AI for personal development, ...