McLaren Racing has announced a new multi-year partnership with Sonic the Hedgehog, bringing together two globally recognised icons of speed and making Sega the official gaming partner of McLaren ...

The B2B networking event will once again bring together leading minds from the licensing, brand and retail worlds. Anticipation is growing for Brandmate 2025, set to take place on 25th and 26th of ...

For the June issue of Toy World, Saga Alliance's Gregory Benassar tells readers about the acquisition of Heathside Trading and the company's plans for 2025.

This month, Toy World spoke with a range of leading suppliers about the potential of the live-action movie and how they are embracing it in terms of licensing opportunities.

Bluey is dominating the pre-school book charts with consistent top rankingsincluding World Book Day 2025 best-seller, Bluey’s Little Book.

Japanese IPs are dominating global pop culture, with anime-inspired fashion, gaming crossovers and streaming platforms driving demand for collectibles beyond traditional fandoms.

Chinti & Parker’s Mr. Men Little Miss sustainable luxury knitwear collection is enriched with Digital Product Passports, reflecting its ongoing collaboration with technology provider Fabacus.

Toy World sat down with Warner Bros. Discovery's Philippe Roucoule to chat about all things licensing, the power of brands and much more.

Beep Boop targets six- to nine-year-olds with a unique blend of adventure, comedy and Tokyo-inspired exploration.

The range has been extended to include core plush and plush accessories under ToyTopic’s registered brand names of Cubezzz and Mini Palzzz.

Celebrating 40 years of Tetris, the global collaboration expands the brand beyond digital screens with a range of interactive products for all ages, launching autumn 2025. Spin Master and The ...

As the countdown to Wicked's release in November, Universal has released further details of the extensive licensing and retail campaign.