In the case of Whisker, the inventors of the Litter-Robot, that meant finding a 25-year-old cat to make a marketing metaphor.

WPP Media won Mastercard’s $180 million global media account from Carat. The gain follows WPP Media’s re-entry into the ...

The company is willing to make “bold” structural changes to overhaul underperforming overseas operations.

Wikipedia is to appoint social agency Spin following a competitive global pitch. Spin will be the online encyclopedia’s first ...

The Ad Council is starting up an entertainment arm, thanks to a new partnership with a media and content production company. The longtime nonprofit has launched Ad Council Entertainment, partnering ...

Merlin Entertainments is to appoint Omnicom agencies both to its global creative and media accounts. It is set to award its global creative account to Adam & Eve/DDB and its media business to OMD.