In the case of Whisker, the inventors of the Litter-Robot, that meant finding a 25-year-old cat to make a marketing metaphor.

WPP Media won Mastercard’s $180 million global media account from Carat. The gain follows WPP Media’s re-entry into the ...

The company is willing to make “bold” structural changes to overhaul underperforming overseas operations.

Wikipedia is to appoint social agency Spin following a competitive global pitch. Spin will be the online encyclopedia’s first ...

The Ad Council is starting up an entertainment arm, thanks to a new partnership with a media and content production company. The longtime nonprofit has launched Ad Council Entertainment, partnering ...

Merlin Entertainments is to appoint Omnicom agencies both to its global creative and media accounts. It is set to award its global creative account to Adam & Eve/DDB and its media business to OMD.

As a US judge prepares to rule on Google’s dominance in search, AI startup Perplexity has stepped forward with a $34.5 ...

Founded in 2018 by Kellie Pean and Alyssa Lindquist, the agency describes itself as a ‘culturally-minded marketing collective ...

Palmer’s KeyTV Network launched KeyTV Days at Special Academy, a six-week program that connects young creatives with industry ...

Palmer’s entertainment company launched KeyTV Days at Special Academy, a six-week program that connects young creatives with ...

The 102-year-old magazine partnered with Lego Group for its first Girls of the Year list, highlighting Olympic skateboarders ...

Brands will be shown how AI large language models, including ChatGPT, Google Gemini and DeepSeek, impact their content.