While advertisers have long used supply path optimisation (SPO) to refine their inventory purchase, DPO focuses on the sell ...

Ogury, the leader in advertising solutions fuelled by exclusive data and grounded in privacy, today (May 13th, 2025) ...

In today’s Digest, Google agrees to a $1.4bn settlement in Texas over privacy lawsuits, UK creatives urge Prime Minister ...

Advertisers who choose to be braver, bolder, and support quality, regulated news journalism will not only stand out from the ...

LightBoxTV, the platform redefining TV campaign workflows, has partnered with Vevo, the world’s leading music video network, ...

Identical video creatives from FoxyBingo’s “Moe-Down” campaign were delivered across both environments. PIQ also used ...

In today’s Digest, Ireland pushes for Big Tech to vet financial ads, Warner Bros. Discovery explores a split, and Threads ...

Opti Digital's rebranding highlights its strategic expansion and the launch of a unified platform designed to meet the ...

Since launch, the content has driven impressions and click-throughs well above the benchmark, reflecting the successful ...

Google took a cinematic leap with the launch of a new entertainment venture called 100 Zeros, a multi-year production ...

Traditional ways of targeting intention have leveraged behavioural targeting, search intent, shopping signals, or ...

LoopMe, the global leader in brand performance, is proud to announce the expansion of its partnership with Reveal Mobile, ...