Some 62% of market researchers say their team is now using generative AI tools, up 23 percentage points from 2024, according ...

Microsoft now requires high-volume senders to publish a DMARC policy. B2B marketers must also prepare for its current ...

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In a crowded market, it can seem harder than ever to grab your customers' fleeting attention. Why would they pay attention to you when there are thousands of Instagram stories, Facebook photos, and ...

Marketing Management - Creative professionals say they expect demand for video production, motion graphics, and creative ...

Fully 71% of CEOs say they would give their CMO's performance a grade of "A" or "B," according to recent research from Boathouse. The report was based on data from a survey conducted in January 2025 ...

Marketing Strategy - Which high-growth, dynamic industries could transform the business landscape in the coming years?

My career didn't begin in marketing. It began in tech. A decade in, though, a series of technical project and product management roles led me to a pivotal moment. I began working for a VP of Marketing ...

Which artificial intelligence tools are searched for the most online? Which tools get the highest ratings from users and have the most social media followers? To find out, researchers at Tipalti ...

An online display ad needs to be visible on a webpage for 14 seconds, on average, in order for a consumer to gaze at it for one full second, according to recent research from InSkin Media, Research ...

Human content creates trust and emotional connection in ways AI-generated content still can't match. Here's why sounding ...

Advertising & Promotions - Global ad spend on professionally produced news content will fall to $32.3 billion this year, a 33 ...