Female athletes posting on TikTok have more engagement than their male counterparts, as the platform ups its focus on women’s ...

Reflecting on a career spanning retail, B2B, FMCG and financial services, Charlotte Dewhurst is a big believer in ‘you don’t ...

GfK’s headline consumer confidence score improved by three points this month, but that doesn’t mean cost of living pressures ...

The best product doesn’t always win, which is why advertising is so important.

British Gas introduced brand characters, the Things, in its latest campaign, which its marketing boss says is a fluent device ...