However, it is not yet clear how rigorously the law will be enforced in individual countries.

The newly merged Paramount revealed very little in the new CEO's "open" letter about how it will handle basic cable.

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After a quarter century chronicling the ad biz, Smith explains why the time is right to shift to a different kind of media ...

Reddit is showing impressive increases in both its ad business and its overall revenue, while seeing only a slight boost in ...

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YouTube has changed its ad revenue policies regarding the use of profanity in the beginning of a video, allowing creators ...

Halperin, who was co-editor in chief of The Hollywood Reporter, has been named co-editor in chief and head of music for ...

“Given our static revenue trends, we need to adjust our organization to effectively meet the needs of our business today and ...

New McKinsey research reveals why CMOs keep getting sidelined -- and what it'll take to make marketing matter again.

Yelp launched an ad unit that lets national brands like Pepsi and Bilt spotlight local business partners to target ads. The ads appear in search results and offer national advertisers a contextual way ...