AstraZeneca is hopping on the pickleball craze for the latest iteration of its Stepping Back Out campaign for asthma ...

2025 is finally upon us and the trends for healthcare marketers continue to evolve.

Although Klick Health declined to divulge their client list or staffing levels, the deal has seen all of Ward6’s Singapore staff, including creative, account service and med comms, move into Klick ...

Rebelo joined Grey Health New York in December 2023 as executive creative director after spending nearly three-and-a-half years as chief creative officer at McCann Health New Jersey.

From muddying the waters on vaccine policy to espousing MAHA, Kennedy’s first month in office offers a glimpse into the next four years of public health.

Shaquille O’Neal could dominate a basketball game on his own, but just like he sometimes needed Kobe Bryant, it turns out he also occasionally needs a cavalry to help him treat people’s pain with Icy ...

In the complex pharmaceutical market, achieving high levels of brand memorability directly influences patient choices and adherence, making it a critical focus for marketing strategies.

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Data segments leave a lot to be desired, and the solutions put in place to fix them are complicated. Campaign talks to ...

Following a recent spate of spots tackling gun violence from organizations including Project Unloaded and Sandy Hook Promise, two new PSAs highlighting the importance ...

The industry-funded study, based on data from two prior studies, was led by a Virginia toxicologist who said then that his research found the petroleum-derived food coloring doesn’t cause cancer in ...

The US Federal Trade Commission has asked Omnicom and Interpublic for information regarding the proposed acquisition ahead of a shareholder vote on the deal due to take place next week.