How do you make a run-of-the-mill retailer look good? Give it some great advertising that doesn't overclaim, but still ...
It would take a Sherlock Holmes to find any good economic news at the moment (the UK is mired in high debt, low growth and ...
Lloyds has joined the list of big British banks hunting for a new ad agency. Barclays and Nat West are currently reviewing ...
Strong leadership needs to be nurtured and rewarded, and Mother’s performance over the last few years in particular shows ...
Big media reviews have become today's Rumble in the Jungle for the ad holding groups and Mars has listed the big four (WPP, ...
What do you do when Donald Trump has you in his sights? It’s a problem that US diversity, equity and inclusion specialists are wrestling with now that even straightforward words like “female,” “women, ...
Sir Martin Sorrell's big bet on tech companies driving growth at his S4 Capital (Monks is its main agency) has taken another ...
Does winning the most ad awards make you the best, most creative, most effective or demonstrate that you're bigger and better ...
Companies use various tools to stay competitive in their industry. From creating innovative products and ways to do things to ...
Price fixing in media is an issue that won't go away - likely to be still more of one as the big holding companies increase ...
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