The name of TKO Group Holdings’ new boxing venture will be Zuffa Boxing, Dana White confirmed to SBJ, fulfilling a ...

In January, Walter, Earvin “Magic” Johnson and Casey Wasserman formed LA Rises, to spearhead a recovery effort following the ...

Mark Walter’s pending $10B purchase of the Lakers was an offer that controlling owner Jeanie Buss could not refuse at a time ...

MLB Commissioner Rob Manfred discussed the importance of the next national media rights deal in trying to increase franchise ...

FIFA displayed anti-racism and discrimination messaging at the Club World Cup for the first time on Wednesday following a ...

The FanDuel Sportsbook lounge inside PHX Arena will become a lounge and will cease sportsbook operations as of July 24.

The June 18 edition of the SBJ Marketing newsletter features news on Wasserman winning the account for Swiss watchmaker ...

Wasserman has emerged victorious in an agency shootout to win global strategy and activation and creative duties backing ...

A fifth sponsor has left the IOC’s TOP program, with Intel declining to renew its deal, according to a report from Zeus Files ...

Boston Mayor Michelle Wu firmly refuted mayoral challenger Josh Kraft’s claim that the White Stadium overhaul will actually ...

The Buss family has entered an agreement to sell majority ownership of the Lakers to Dodgers owner Mark Walter.

The Univ. of Missouri athletic department has spent more than $31M on NIL compensation for its athletes during the past year.