Ad spend against news content is in decline across channels. Despite high audience interest, serious news stories are frequently unmonetised due to blunt keyword blocklists deployed by brands ...

The shopping habits of luxury consumers continue to evolve, with research suggesting that logos and overt status are becoming less important and that many buyers now prefer to “purchase memories” in ...

Fear, driven by cultural shifts or global crises, can significantly impact how audiences perceive a brand's trustworthiness, relevance and value – brands that ignore these shifts risk losing ground to ...