Merchandise for Target’s 2025 Pride collection is available for sale online, in the Target app and in some stores ...

After pulling back its DEI initiatives and retracting support for NYC Pride this year, Target still trotted out its annual ...

Target Pride Month 2025 selections are streamlined from two years ago and less prominent as it focuses on Father's Day and ...

Target scales back Pride Month goods while promoting pro-America displays, drawing mixed reactions from shoppers and sparking ...

June marks Pride month, and with it comes an onslaught of rainbow-washed brand merchandise aiming to bring a layer of ...

In New York City, Target is still a top-tier corporate sponsor for Pride festivities, but the company reportedly asked that ...

@riversidechat wasn’t the only Target customer who spotted issues with the store’s Pride items. Others have also criticized ...

Target’s Pride collection is not sold in all 2,000 stores, but it hasn’t ended or been replaced with patriotic-themed products. Target’s full Pride collection is for sale online and through its app.

Instead of being greeted with Pride Month merchandise upon entering Target locations, the retail giant has embraced good, old-fashioned patriotism this year.

The organizers of prominent Pride celebrations saw huge sponsorship drop-offs this year, a pattern seen as a response to the Trump administration.

Pride Month is a lot quieter this year, and companies that do show half-hearted LGBTQ+ support risk backlash from all sides.

Consumer brands are wary of provoking right-wing customers and activists, and they fear reprisals from President Donald Trump ...